INTELLIGENT STORYTELLING.

THE CONTENT STUDIO FOR 21ST CENTURY CONTENT TEAMS. 

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INTELLIGENT STORYTELLING FOR PROFESSIONAL CONTENT TEAMS.

Rundown uses machine learning, automation, and predictive analytics to help teams use data to make better content, faster and more efficiently. It learns how you work, automates all the hard stuff, and predictively makes helpful suggestions, and keeps everything organized for you. It's built around newsroom-style production workflow, for agile, responsive, real-time, omnichannel, audience driven content production. Simple, easy to use, efficient, and right-now fast. Rundown delivers Intelligent Storytelling for 21st Century Content Teams.

LEARNING

Rundown uses machine learning to understand you and your team’s preferences, and how you work together.

AUTOMATION

Rundown automates your production process so you can spend more time making content.

PREDICTIVE

Rundown tells you when things are going to be late, before they are overdue. Never miss deadlines again.

PROACTIVE

Rundown updates itself as you and your team work together, so you never have to update a calendar again.

SUGGESTIVE

Rundown suggests the best team for the content, so you can make the most efficient use of your team.

NEWSROOM-STYLE WORKFLOW

News organizations are the best in the world at understanding audiences, efficiently pitching and evaluating story ideas, quickly getting stories produced across every imaginable channel, in multiple formats, and doing it all efficiently, and in real-time. Now your team can, too.

You know who’s really good at creating omnichannel content in a real-time, two-way, always-on media environment, based on audience demand? CNN. ESPN. NPR. NYTimes.com. News organizations. Smarter. Faster. More responsive. More agile. More efficient. More effective. More awesome. Now your team can have all the power, speed and efficiency of a newsroom – with Rundown.

 JUMP TO A PRODUCT FEATURE 

STRATEGY   IDEAS   STORIES   TASKS   MESSAGES   RUNDOWN   CLIENTS   SOCIAL   REPORTS   INTEGRATIONS

RUNDOWN WRAPS AROUND THE WAY YOU AND YOUR TEAM ALREADY WORK.

RUNDOWN WORKS HOW YOU WORK – EVERYTHING IS CUSTOMIZED AROUND THE WAY YOU DO THINGS. IT’S YOUR PEOPLE AND YOUR PROCESS, AUTOMATED AND OPTIMIZED. YOUR ENTIRE PRODUCTION PROCESS, ALL IN ONE PLACE, ALL WITHOUT CHANGING THE WAY YOU ALREADY WORK.

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ON STRATEGY. ON MESSAGE. ON POINT.

RUNDOWN WEAVES YOUR STRATEGY INTO YOUR WORKFLOW TO KEEP YOUR TEAM INSIDE THE GUARDRAILS.
Persona

Create detailed custom personae your team can use to keep your content relevant to your audience.

Subjects and Topics

Rundown automagically tags your content with Subjects and Topics, so you know how subject matter is driving success.

Initiatives and Campaigns

Organize and measure your content with Campaigns and Initiatives to better understand how effort impacts outcomes.

CAPTURE, ORGANIZE & EVALUATE STORY IDEAS.

VISUALIZE YOUR TEAM’S CONCEPTS, COLLABORATE AND DISCUSS STORY IDEAS WITH YOUR COLLEAGUES. 

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GATHER ALL YOUR IDEAS IN ONE PLACE

Great ideas can come from anyone, anywhere, any time. Get all those ideas captured in one place, so you can brainstorm with your team – without having yet another meeting.

ORGANIZE EVERYONE’S IDEAS ON THE IDEA BOARD

Tag ideas however you want, so you can sort them later. Rundown automagically adds an image for a great visual “idea board” style brainstorming experience.

COLLABORATE WITH YOUR TEAM TO DECIDE WHAT TO MAKE

Evaluate ideas, add to them, discuss them, extend them, collaborate together, decide what to produce, and assign it to your team. Turn Ideas into Stories with a single click.

RUNDOWN MAKES MANAGING A CONTENT TEAM MANAGEABLE.

OPTIMIZE RESOURCES, SEE REAL-TIME PRODUCTION STATUS, AND KNOW WHEN SOMETHING IS RUNNING LATE BEFORE ITS OVERDUE.
Streamlined, Simplified Storytelling.

Create a single Story once, and deliver it in any content type, for any channel, anywhere.

Create Content with Clarity and Focus.

Distraction-free writing, in-line comments for text, images, and video, and version control.

As-It-Happens Production Status.

Know who’s doing what, all the time, in real time, across all your channels, as it happens.

RUNDOWN WAS PURPOSE-BUILT FOR PROFESSIONAL CONTENT TEAMS.

CONTENT CREATION IS MISSION-CRITICAL FOR ANY 21ST CENTURY MEDIA COMPANY, MARKETING SERVICES FIRM, OR BRAND. WHETHER YOU’VE INVESTED IN SEVEN PEOPLE OR 70, GIVE THEM THE PROFESSIONAL-GRADE TOOLS THEY NEED TO CREATE AWESOME CONTENT TOGETHER.

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EFFICIENT, EFFECTIVE, EFFORTLESS TASK ASSIGNMENT.

Rundown uses machine learning to suggest the most efficient, effective people for the job. Just click, and Rundown handles the rest.
AUTOMATED TASK ASSIGNMENT.

Realize your vision for an efficient, effective, razor sharp content production process.

MAKE THE BEST USE OF YOUR RESOURCES.

Rundown analyzes your team and suggests the best way to get things done.

CONNECT THE DOTS BETWEEN EFFORT AND OUTCOMES.

Finally prove how under-resourced you truly are, and what it really takes to make great content.

AVAILABILITY
SKILL SETS
SUBJECT EXPERTISE
TEAM STRUCTURE
EFFICIENCY
COST
PAST PERFORMANCE

EASY, SEAMLESS, CONTEXTUAL MESSAGING.

RUNDOWN MAKES IT EASY TO KEEP EVERYONE ON THE SAME PAGE - WITH CONTEXT-AWARE MESSAGING.

Intelligent Storytelling is all about automating and cleaning up all the stuff that gets in the way of creating great content. Rundown’s context-aware messages help with this, by keeping all the collaboration and dialog tied to the content.

Any time you get a message from Rundown in your inbox, or in your Messages, Rundown will tell you exactly which piece of content the conversation’s about, based on where your colleague created the message.

Collaboration is simple – just jump into any content, and @ Tag any Rundown user on your team. And, Rundown’s in-line collaboration tools make it easy to see the entire conversation. 

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PRODUCTION WORKFLOW - WITH LESS WORK, AND MORE FLOW.

RUNDOWN DELIVERS INTELLIGENT STORYTELLING FOR YOUR TEAM. THAT MEANS IT USES MACHINE LEARNING, AUTOMATION AND PREDICTIVE ANALYTICS TO HELP YOU AUTOMATE ALL THE HARD, BORING STUFF – SO YOU AND YOUR TEAM CAN FOCUS ON BEING CREATIVE.

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CONTENT CALENDAR A HOT MESS?

RUNDOWN WHIPS IT INTO SHAPE - FAST.
A totally new way to manage content.

Get a complete picture of everything everyone is doing. Move forward and backward in time, across all your channels, all at once.

Zoom in for more detail.

See content types, campaigns, initiatives, target personae and more, as well as production status – for everything, everywhere.

Zoom out for a quick overview.

See a quick status list of all the content currently scheduled, and everything you’ve published in the past, across all your channels.

CLICK. COLLABORATE. APPROVE.

Email-based approvals with no muss or fuss, to make it easy for all your stakeholders to just say Yes, already.

YOUR BRAND

When content is ready to go, your client automatically gets a simple email branded with your company’s logo asking for approvals or revisions.

FAST FEEDBACK

Clients can leave specific comments on text, image and video content to give your team the guidance they need for “final-final” final client approval.

EASY APPROVALS

Once your client is happy with the end result, they can simply click “Approve”, and Rundown handles the rest, including scheduling for publishing.

MAKE MOMENTS MATTER.

MAKE, MANAGE, MONITOR, MODERATE, AND MEASURE. RESPOND, PUBLISH, AND CURATE. POWERFUL, FLEXIBLE, FAST AUDIENCE INTELLIGENCE. IT'S ALL THE TOOLS YOU NEED TO MANAGE SOCIAL - ALL IN ONE PLACE.

RUNDOWN TURNS BIG DATA INTO SMART DATA.

SIMPLE TO USE FOR CREATORS, WITH POWER TO SPARE FOR MANAGERS, EDITORS, AND ANALYSTS.
CONTENT DATA

Data on content performance by Subject, Topic, Persona, Campaign, Initiative, Type, and more.

PRODUCTION DATA

Reports on the number, type, and production status of all your content on all your channels.

RESOURCE DATA

Information about your team, their availability, efficiency, subject expertise and more.

CHANNEL DATA

Publishing data from all your channels and accounts, including Google Analytics.

RUNDOWN PLAYS WELL WITH OTHERS.

Rundown works with the tools, programs, and platforms you already use – and we’re adding more every day!

COMING SOON

Integrations currently on our road map: